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Leadership Strategist, Thinker, Spark.
Since 2005.
Where all think alike, no one thinks very much.



Innovation & Value Creation
leadmarke challenges, co-creates, crafts Human Solutions through Business Innovation and Brand Engagements - via forezeit and my Informal Markets Matrix.

Ich bin erst zufrieden, wenn ich begeistert bin.
ralf schwartz




Situation

Digitalization, the web, and mobility maximize human's individuality, independence, and impatience with unprecedented power and pace.

Those new consumers call for innovative playing fields (markets), new rules (business models), and new players adding innovative thinking (leadership).

What happens when the game changes? When
ideas and knowledge,
innovation and creativity,
variety and flexibility
become the new qualities you need to compete?
Alan M. Webber, Co-Founder Fast Company Magazine, in 'Rules of Thumb'


New entrepreneurs create revolutionary, skyrocketing business models and markets, products and services
- unmatched by traditional managers, brands, and businesses.


Solution

We cannot solve our problems with the same
thinking we used when we created them.
Albert Einstein


The corporate minds must finally outgrow themselves!
To add value to the corporation they will have to create true solutions, virtues, and values for the individual again:



> What Difference Do You Make?
> What Value Do You Create?
> Why would anybody Miss You?



leadmarke - Innovation & Value Creation
Creating Value for the Individual, Adding Value to the Corporation.


The individual must become
the entrepreneurial nucleus again:

Business must become solution,
Marketing must become service,
Communication must become engagement.
The brand must become a medium.
The company must become a media company.
ralf schwartz


I. Business Innovation

80% of CEOs believe their brand provides
a superior customer experience.
8% of their customers agree.
Bain & Company

Business Innovation (co)creates (with your marketing, innovation, product development people) distinctive human solutions by
- Transcending traditional business models and markets,
- Co/creating physical and digital products/services,
- Evolving the physical product into the digital domain.

Business Innovation is based upon the Informal Markets Matrix - a reciprocal 3-dimensional innovation & human solutions canvas:
1. Grounded in our evolutionary curiosity, courage, creativity,
2. re/framed by my forezeit's corporate foresight trajectories,
3. de/constructed by human's new Individuality, Independence, and Impatience - today's key innovation drivers.




(Recommendation: after having created - in its deepest sense - the distinctive business solution via my Informal Markets Matrix, you should use the new Product Field as "tested toolbox for product thinking" and to "stay honest, escape delusions and avoid blind spots".)


II. Brand Engagement

Brand Engagement (co)creates (with your marketing and agency) distinctive brand experiences - inspiring the individual to engage passionately with the brand and 'spread the message' themselves.

If it doesn't spread, it's dead!
Henry Jenkins, Director of the MIT Comparative Media Studies Program


Brand Engagement is a blend of Change-the-Game, Gamification (done right), and Game Theory. Based upon the Informal Markets Matrix. Perfected via the intuitive, but quite demanding formula: PLUG x PLAY x WIN-WIN (or in today's buzzwords: User Stories, Design Thinking, MVP/MLP).


III. Communication Agility

The brand must become content provider, curator, community.

It takes a Community not a Campaign to build a Brand.
Sean Moffitt

But first and foremost the brand must inspire the company itself.

A successful brand shapes customer experiences
by embedding the fundamental value proposition
in its offering’s every feature.
Harvard Business Review

Communication Agility strives to
- liaise all your relevant engagements, agencies, competencies,
- balance make-or-buy (-or-consult) decisions,
- optimize speed to market,
- build the respective department/function/competency
to perfect your 24/7 360º customer experience.

Sometimes Innovation just means
doing stuff right for the 1st time.
ralf schwartz



leadmarke creates human solutions letting the individual become the entrepreneurial nucleus again
- to co/create a sustainably distinctive and successful future.





Your Investment?


Just give me a call! Let us talk about your needs:

Individually tailored Innovation & Value Creation projects

Best Practice 'Awake! Grow! Inspire!' Process (15 days)

Interims-management,
longterm projects or full-time permanence






All investments plus expenses and VAT. Thank you.


email : ralf.schwartz at rsc.cc
phone : +49 (0)170 / 20 20 701




> What Difference Do You Make?
> What Value Do You Create?
> Why would anybody Miss You?







©2010-17 // imprint