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Leadership Strategist, Spark, Synergist.
Since 2005.
Ich bin erst zufrieden, wenn ich begeistert bin.
ralf schwartz



leadmarke: Innovation & Value Creation
leadmarke co/creates distinctive business models, products & services, and brand engagements for corporations and start-ups.




Situation

Digitalization, the web, and mobility maximize human's individuality, independence & impatience with unprecedented power and pace.

Those new consumers call for innovative playing fields (markets), new rules (business models), and new players adding innovative thinking (leadership).

What happens when the game changes? When
ideas and knowledge,
innovation and creativity,
variety and flexibility
become the new qualities you need to compete?
Alan M. Webber, Co-Founder Fast Company Magazine, in 'Rules of Thumb'


New entrepreneurs create revolutionary, skyrocketing business models and markets, products and services
- unmatched by traditional managers, brands, and businesses.


Solution

We cannot solve our problems with the same
thinking we used when we created them.
Albert Einstein


The corporate minds finally must outgrow themselves!
To add value to the corporation they will have to create true solutions, virtues, and values for the individual again:



> What Difference Do You Make?
> What Value Do You Create?
> Why would anybody Miss You?



Innovation & Value Creation Consultancy
Creating Value for the Individual, Adding Value to the Corporation.


The individual must become the nucleus
of all entrepreneurial thinking and action again.

Business must become solution,
Marketing must become service,
Communication must become engagement.
Every company must become a media company,
every brand must become a medium.
ralf schwartz


leadmarke co/creates Business Innovation, Brand Engagements, and Communication Agility
- based upon my proprietary Informal Markets Matrix.


I. Business Innovation

80% of CEOs believe their brand provides
a superior customer experience.
8% of their customers agree.
Bain & Company

The Informal Markets Matrix is a 3-dimensional corporate foresight & innovation business model canvas:
Human's new Individuality, Independence, and Impatience are key innovation drivers. Blending those 3 with human's evolutionary curiosity, courage, and creativity transcends traditional markets:




Business Innovation co/creates (with your marketing, innovation, product development) distinctive business solutions by:
- Transcending traditional markets and business models,
- Co/creating physical and digital products/services,
- Transcending the physical into a digital product.

II. Brand Engagement

Brand Engagement co/creates (with your marketing and agencies) distinctive brand experiences - inspiring the individual to passionately engage with the brand and 'Spread the Message' themselves.

If it doesn't spread, it's dead!
Henry Jenkins, Director of the MIT Comparative Media Studies Program

Brand Engagement is a blend of Changing-the-Game, Gamification (done right), and Game Theory. Based upon an intuitive, but quite demanding formula: PLUG x PLAY x WIN-WIN. Perfected by the leadmarke Informal Markets Matrix.

Brand Engagement is at eye level with product development.
Engagement life cycles are at eye level with product life cycles.
Together they spark your marketing and the brand experience.

III. Communication Agility

The brand must become content provider, curator, community.

It takes a Community not a Campaign to build a Brand.
Sean Moffitt

But first and foremost the brand must inspire the company itself.

A successful brand shapes customer experiences
by embedding the fundamental value proposition
in offering’s every feature.
Harvard Business Review

Communication Agility
- liaises all your relevant competencies, agencies, engagements,
- optimizes speed to market and speed to success,
- balances make-or-buy(-or-consult) decisions, or
- builds the respective department/function
to shape your customer experience.



leadmarke lets the individual become the nucleus of all entrepreneurial thinking and action again
- to co/create a sustainably distinctive and successful future.





Your Investment?


Just give me a call! Let us talk about your needs:

Individually tailored Innovation & Value Creation projects

Best Practice 'Awake! Grow! Inspire!' Process (15 days)

Interims-management,
longterm projects or full-time permanence






All investments plus expenses and VAT. Thank you.


email : ralf.schwartz at rsc.cc
phone : +49 (0)170 / 20 20 701





Distinctive Leadership Manifesto - 2005

I would like us to stop making sense.
I would like us to make a difference finally.

I would like us to outgrow ourselves and inspire the
world - for the good, benefit, and wealth of
our surroundings and ourselves, ie:

I.
I would like us to grow courageously independent and
perfect our individual talents and vision. I would like us to
take ourselves seriously - but not all-too important.

I would like us to become a spark - and leave a mark.

II.
I would like us to value brilliance over instant gratification.
I would like us to curiously question everything
- instead of knowing all the answers.
I would like us to long for knowledge in abundance.

I would like us to make ourselves truly redundant.

III.
I would like us to grow relevant. I would like us to
stop surfing every fad we stumble upon. I would like us to
stop looking for distractions, but to wisely create solutions.


I would like us to intuitively live Distinctive Leadership
- as an Individual, a Brand, or a Business.
[Outgrow Yourself, Inspire the World!]




> What Difference Do You Make?
> What Value Do You Create?
> Why would anybody Miss You?







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